In the meantime, the super-rich still buy quality custom couture like they always have. What I saw was that the companies are wealthier while fashion is cheaper and enormously more widely available. What I wanted to know was, why should I care what the rich do now, or ever did? Thomas's entire thesis seems to be "luxury companies have gone mass-market, thereby doing some damage to someone somewhere." I waded through 346 pages of earnings, percentages, and ridiculous name-dropping and pretension, waiting for the problem. "So here's what I want to know: What do the rich do now?" "I see where you're going with this: luxury companies have gone mass and along the way forgotten their original mission, which was to provide the rich with truly exceptional products." Very near the end of the book, Thomas sums up her book through the eyes of a friend.
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